How it compares
Church Instagram average~3.2%
Nonprofit average~1.6%
General brand average~1.0%
By church size
Under 1k followers
6.1%
Highest engagement1k–10k
3.8%
10k–50k
2.4%
50k+
1.5%
What the above-average churches share
- 01A recurring on-camera human the audience recognizes
- 02Reels and short-form over static announcement graphics
- 03Replying in the comments like it's a conversation, not a billboard
Worth trying
- ✦Posting 3–4× a week beats daily-but-thin
- ✦Carousels and Reels outperform single images
- ✦Caption the first two seconds for the 80% watching on mute
Sources
- Church Communications Group research
- ChurchSocial hashtag monitoring